"Sign" Language

We had just come out of a restaurant with some take out this evening when Kyra started reading the posters in the windows of the stores flanking the restaurant. All of a sudden, she says, "muvpuhs...muvpuhs???" I asked her what she had said and she repeated the same strange word. I internally guessed what she had seen and began searching the signs for the culprit. I asked her where she saw that word and she read the sign that she was referring to. I looked next door at SportClips haircuts and saw what she was talking about. It was a large sign that had pictures of guys with nice haircuts and said something about being "M.V.P.'s" aka "muvpuhs."